
u/luckyjim1962

The key word in the idea of "thought leadership" is thought.
I see very little these days that I would say is even remotely worthy of being considered "thought leadership." As my title says, the key word is the first one: thought leadership content must display real thinking, and real thinking is not conventional wisdom.
So for what it's worth, here's my definition of thought leadership:
--It displays original ideas, new insights, and/or unique points of view. It should feel new.
--It delivers value to readers. Rehashing the obvious never delivers value to readers.
--It provokes readers, not in the sense of making them mad, but making them think and question. "Thought-provoking" content is engaging content. (This is more important that the mechanism of engagement, though that is also vital.)
At the same time, people and companies who want to be seen as thought leaders should also be thinking how posting this kind of content will help them. This means it should be written with an eye towards building the brand, personal or corporate, effectively, though of course without trying to hard to do so. If it feels like marketing, it really can't be considered thought leadership. The selfish goal of thought leadership is the patina that gets attached to people and companies that do it well.
Does this make sense?
1/10 penny from British West Africa (1945)
Inspired by an earlier post, I went to eBay to get me one of these:
1/10 of a penny from British West Africa
I usually use coins to discover some new historical/cultural knowledge, and I was not at all familiar with this territory. "British West Africa" referred to multiple British colonial settlements including Sierra Leone, Ghana, Gambia, and Nigeria, and, according to Wikipedia, "British West Africa was originally founded at the urging of the prominent abolitionist Fowell Burton, who felt that ending the Atlantic slave trade required some level of British control of the coastline."
So you could consider this coin to be an artifact of the abolition movement, which makes it that much more interesting.
This tenth of a cent is a 1/2,400th of a pound. For comparison's sake, another source said per capita income in the time was between 10 and 15 British pounds.