Has design culture become too obsessed with “looking original” over being honest?
I’ve been noticing more branding, packaging, and digital work that feels engineered to stand out first and communicate second. As a graphic designer, I get the pressure to make something visually unforgettable, but sometimes it feels like clarity, usefulness, and even authenticity are taking a back seat to chasing attention. Do you think design culture is rewarding bold aesthetics more than thoughtful problem-solving now, or am I just seeing a weird trend bubble through my feeds and client work? Where do you personally draw the line between creative experimentation and design that’s trying too hard to prove it’s unique?