There might be a big market gap for plastic-free deoderant that good.store could pull in outside (non-nerdfighter) customers by filling.
I am imminently unqualified to make business claims and don't want to contribute to Hank overworking himself but it felt like I should put this out into the world for discussion as I noticed what appears to be a hole opening in the market.
Native has stopped making their plastic-free deodorant line in a quiet and weird way that may or may not be related to a proposed class action suit against them for using PFAS in those products. Additionally, Wild was sold to Unilever last year which is leading to some calls for boycotting and switching away.
There will likely be a number of people like me trying out alternatives over the next year or so to see if we like them.
I know that my wife and I would absolutely jump at the chance to subscribe if good.store were to carry a deodorant but maybe its a bad fit for some reason I don't realize.