Update after my first ever discovery call...
This is in follow-up to this post.
The bad:
- Went off-script as soon as the prospect took control of the convo from the get-go. Asked about my credentials in the beginning, and I just went from premature capability statement to another.
- Too technical. Being a technical guy, I explained way too many technical concepts to him when asked about methodology.
- BIG ONE: when he objected on the cost, I reactively proposed a performance-based offer that was completely off-script.
- Did not feel like I was in control for 99% of the conversation. I didn't go through the stages I planned to go to.
- Didn't give the prospect clear steps after the call. Only sent him a LinkedIn DM after, asking for his email so I can send him all the info he needs to make a decision.
The good:
- A treasure trove of discovery info. The prospect articulated his problem clearly and all of his current marketing processes (how he gets his clients, current strategies, etc.).
- He was clearly interested in my service. He engaged and asked questions proactively for 30+ minutes (hence why I couldn't really go through the stages like I planned to)
- Committed to circling back to my initial audit offer.
Definitely need more practice, but also considering to have a co-founder with me to handle these calls instead. I feel like I'm drowning being outside my comfort zone with this, along with running other parts of the business.