Pivoting from academia to PR at 26 — realistic or naive?
Hi everyone,
I’m a 26F currently working in academia and I’m planning a pivot into the Luxury Travel industry for the end of the year and would love some advice.
I’ve heard “product knowledge” is everything in luxury PR, so I’m considering starting out in a Luxury Travel Consultant or Operations role to learn the industry from the inside before pivoting to an agency. I’m living at home and willing to take a pay cut if it gets me a foot in the door — I’d also rather earn my way into PR with industry credibility than try to talk my way in without it.
I have some specific questions but would love honest opinions about this pivot and any advice you wish someone had given you earlier in your career in this space.
- Is a consultancy/operations background genuinely respected by luxury PR hiring managers, or does it tend to pigeonhole you into sales?
- Are unconventional career trajectories or more academic/intellectual backgrounds common in the industry? Will I be seen as a weak applicant without any formal PR training/qualifications? (Would love to hear any non-linear paths into PR!)
- I ultimately want this new career path to take me out of my home country and give me the freedom to build a life and career across different cities — London first, then further afield. Has anyone made a deliberate move into PR specifically to enable a more international lifestyle and did it deliver?
Thank you in advance! 🤓