I spent 6 months building a B2C app that no one needed. This time I’m validating first, but it’s B2B and I’ve never touched LinkedIn.
Last project: ~6 months building a B2C application before checking if the pain was real. It wasn’t. Classic error: confuse “users have the problem” with “it hurts enough to pay.”
The new project is B2B, so this time I validate it before building. That means discovery conversations with ~10 people in a specific niche. The obvious channel is LinkedIn, and I’ve never really used it. I created the account today, zero connections, no profile.
For those of you who have made B2B discovery or cold reach on LinkedIn, a question:
How was your process to find and reach the right people? Search/filter a specific role, who you sent a message to first, how the profile had to look for a stranger to respond. The specific steps, if you are willing to explain them.
Trying not to repeat the last time error in a new way, burning weeks in the wrong settings instead of in conversations.