u/jevliska

i do founder-led marketing/personal brand building and have worked with 20+ tech founders/executives so far. these are the things i’ve consistently noticed that work

1. consistency matters more than virality. one viral post gives dopamine. 100 decent posts build recognition
2. ppl follow clarity, not intelligence. if ppl cant instantly understand what you do, what you believe, and why they should follow you… they wont remember you
3. founder-led content outperforms company content almost every time. people trust people before logos, especially in B2B
4. “operational content” performs insanely well. posts abt mistakes, experiments, onboarding problems, hiring lessons, distribution insights etc usually outperform generic motivation posts
5. comments are underrated distribution. some of my highest follower-growth periods came more from thoughtful commenting than posting itself
6. structure matters WAY more than ppl think. most ppl write LinkedIn posts like essays. bad idea. short paragraphs, clean formatting, direct hooks and clear takeaways massively improve readability. even LinkedIn’s own AI/content research talks abt how structured, direct content performs better for discoverability
7. dont bury the lead. the best posts usually say the important thing immediately instead of warming up for 12 lines first
8. personality compounds. the creators who grow fastest usually have recognizable opinions, recurring themes, distinct writing styles and a clear worldview
9. polished content is overrated now. raw observations often outperform “perfect” brand content because ppl are exhausted by AI-polished corporate posting
10. LinkedIn ROI is mostly indirect. someone silently reads ur posts for 6 months → later sends a lead, hires you, replies to outbound, trusts ur company faster etc. hard to measure. very real

also one underrated thing: writing online forces clearer thinking. half the value of personal branding honestly comes from becoming better at articulating what you know