as a freelance social media marketer i genuinely don’t know what to prioritise anymore
as a freelance social media marketer i feel like the job has turned into being expected to know everything: instagram, linkedin, short form, ugc, community, ai content, strategy, reporting, and even generating "basic" AI images and videos and half the time even stuff outside social too
i’m honestly struggling to figure out what’s actually worth prioritising right now if the goal is real results for a brand, and how to say no
for those of you doing this every day, what are you actually doubling down on right now