Overconsumption of Cosmetics - Rhode Skincare
I’ve noticed a huge consumer culture forming around Rhode, a skincare/makeup brand by Hailey Bieber, especially on social media. People post massive hauls with 10+ lip products, multiple blushes in nearly identical shades, backups of unopened items, etc.
With every new launch, there seems to be pressure to collect entire sets just because the packaging is trendy or aesthetically pleasing. At a certain point, I genuinely don’t understand how someone could use all of these products before they expire without creating a ton of waste from the products themselves.
What’s interesting to me is that it feels less like skincare or makeup enthusiasm and more like fandom-driven collecting. The products become merchandise tied to an aesthetic or online identity rather than things meant to be practically used. Of course, there are people who genuinely use their products normally, but collecting tons of the same item feels a bit over the top.
This also expands to how people overbuy makeup in general, and most of it just sits there unused. What are your thoughts about cosmetics consumption?