My Linkedin post impressions fell Flat after running everything on Ai Auto Pilot. Sharing my learning and Pivots i did
Some Background About Me
I a Salesforce Developer and write blog articles around different topics about the CRM Platform. Few months back i committed to publish posts on Linkedin about whatever i am writing and Learning in my field.
Over the weekends i gathered different ideas and drafted posts which i scheduled (using my own tool)for the complete week. I used to also daily engage with the community, add comments and form new connections.
This really worked well, until one week i tried running everything on automation without even logging to the Linkedin platform.
The Outcome of running things on Auto-Pilot
My Linkedin posts landed flat, with impressions ranging around 100-200. comparing to what used to get 20k - 40k impressions weekly. Though its not huge, but for someone getting started like me it was very encouraging to put more efforts.
Though i followed the same system earlier, every thing looks perfect but i was clueless as to what has happened. Did i get Shadow banned in Linkedin
Changes i did to regain audience
After doing some digging, i realised Linkedin encourages human interactions more over Ai/ Automations. Linkedin Algorithm penalizes people who are only dependent on Automation and never interact or add value to the community.
Though it doesn't completely stop you from using Ai content, but the platform/ community expects some value out of it rather than it being a Ai Slop with no soul.
I still do content research, drafting and scheduling with my tool over the weekends. And during the week, i make sure to be active on the Platform get into discussion over topics, add my take and form new connections. Some thing which is more important
I would like to know your experiences around the same and how did you deal with it ? What are your takes on this topic ?