Are reviews becoming one of the biggest GEO signals?
The more I look into AI visibility/GEO, the more it feels like reviews and reputation signals are doing a lot of the heavy lifting.
The brands I keep seeing usually have:
- reviews across multiple platforms
- recent review activity + replies
- consistent sentiment/language
- enough off-site trust signals for AI to build a clear picture from
It feels less like 'best SEO wins' and more like 'which brands look most consistently credible across the web?'
I'm curious how people are actually managing this side of GEO in practice.
Are you actively investing more into reviews/reputation now because of GEO?
And are there any tools/platforms that are helping with that side specifically?