Advice for someone looking to break into the field
After graduating with a PPE degree from UofM in 2024, my plan was to go to law school. After working at a law firm for a little over a year, I've realized that law might not be for me.
In my current position I write various website content including SEO/AEO/GEO blogs, case highlights, employee bios, etc. I'd like to continue leveraging my writing ability and think that copywriting would be an excellent way to do so.
I have a portfolio, but it's limited to the content I just described + some of my stronger academic pieces (spanning various topics). I've been networking with people in the marketing/advertising industry, looking for ways to strengthen my portfolio + break into a copywriting position. They've recommended:
- finding voulenteer opportunities
- finding mock copywriting / creative briefs to respond to
- pursuing freelance work
In addition to these methods, I have considered starting a blog on substack, centered around my passion for fishing. My goal is to supplement my portfolio + demonstrate my writing ability (although, I realize being a copywriter involves more than just writing).
Of these approaches, is there one that stands out as most promising for someone looking to get started?
Any recommended resources to find volunteer / freelance work? Any resources / databases for mock briefs that I can respond to? Am I approaching this wrong altogether?
I'd appreciate any insights you're willing to share! Thanks in advance for the feedback!