Using your website to run Google PPC ads?
I have a website that I’m very happy with, so I’ve been playing with Google PPC leads because it seems to be pretty well optimized as a lead magnet(www.djfpropertiesmi.com if you’d like to see it). The Google leads have been preforming extremely well and the people coming in have about 7.5 interactions hovering around $1 per click. So no issues there. People are clicking and staying for a while.
My issue is I haven’t had anyone actually fill out the lead form because I have it set to not ask for contact information until after they view 2 homes. When people try to see the 3rd home it forces registration. I’m hesitant to change that registration wall because even though I know I’ll get more leads, they will be much lower quality. What does everyone else do/think about the registration wall?