u/dev_fil

Hi! I built an iOS health and fitness app and I've just released it to the App Store, but now comes the hard part: market it. I already have an instagram page for the app and a landing page. My app has strong competitors but mine has some key features that the others don't have. What are the best ways and channels to reach a lot of audience on a low budget and how can I emphasise my key features?

Thank you in advance!

Hi guys!

I'm developing a new health and fitness app that takes data from Apple Health (such as sleep, heart rate, respiratory rate, temperature, etc.) and gives insights on recovery, sleep, stress, nutrition, training load and much more. One of the key features is in-app HRV recording, with PPG technology (using the phone camera).

The main goal of this app is to help athletes understand how their body reacts to training and help them maximise performance and health. Regarding this I want to implement a new feature, but I want to understand if people would like it and if it would be actually useful.

My idea is to create an illness tracking system with the following principles:

• reducing to the minimum the behavioural impact to prevent getting ill (through a series of data insights and AI pieces of advice);
• if the user is in a state of illness, helping him get out of it;

The main idea is to combine objective physiological data (HRV, resting HR, sleep quality, training load, respiratory rate, body temperature), collected with a wearable and through a morning HRV reading, with subjective data such as symptoms, mood and general wellbeing. All the data would then be used to make the user aware of his current health status and most importantly it would be fed to an AI LLM that analyses patterns that previously led to illness in order to avoid it the next time.

I know it would be useful to me since I'm a high level endurance athlete and sometimes making decisions only based on subjective feeling and raw data can be quite hard and misleading. I also liked the idea of logging illness events and see what actually led me there.

Is it a useful feature you would use? I'm open to everything!!