u/czerrr

Yesterday I made a post about not knowing what to do with all my time. And I got some pretty good feedback from the reddit community

So what I am doing - is writing out what my responsibilities are. Because yes, I have them. They are just more invisible. It's not as concrete. Building a google ads campaign is much more tangible than "improve brand positioning".

Also , i did use whispr flow to write out my post yesterday, and then claude to clean it up. I can see that that is not the reddit way. So here I am, typing it out

My Responsibilities, in no particular order

1. Create awareness through organic content on tiktok, instagram, facebook, linkedin and youtube
2. Sales with any interested potential client. Or more importantly, acting as the filter between who we can actually help and who we can not
3. Pricing Strategy - when to increase/decrease pricing as well as the services we offer
4. Finances / Make sure we get paid
5. Promote People, Hire People, Fire People
6. Allow our team to handle their clients. Aka me not get in the way. They learn better this way
7. Handle any escalation - right now we have two account managers. Our team directly goes to the account managers with any problems. If those problems can't be resolved by them, it goes to me. This could be a strategy issue, a cancellation issue, a one off issue, etc
8. Spot check Client accounts, as well as step in with a review/loom review/call when needed
9. Make sure our employees have the tools/environment and support they need to succeed. Making sure this is a place they want to work at
10. Think about what moves to make for the business, our employees, and our clients

Some of the goals I have are below

1. Hit 80k/MRR by end of Q2
2. Stretch goal of 100k, at some point this year
3. Continue to train and provide support to Account Managers
4. Make sure the new hire gets up to speed and provide any support needed whether from me or team
5. Pay off tax balance
6. Continue to build out content engine
7. Continue to build out cash balance to be closer to 3 months worth of payroll (currently at 1)

That's it. Those are my responsibilities and my goals. I've successfully built a business that can more or less function without my direct involvment on the execution side. It just caught me by surprise. I use to have 15-20 task to do everyday on my asana task. It would pile up. I'd work all day.

Now, i have 2-3 task.....and they're usually the same. Create content. Sales follow ups. And the few escalations that come my way.

I use to get every single text and email that came into the company number and email. Now i've removed myself from those notifications and only get the escalations. Or sometimes just the nice alerts that a client has upgraded.

I use to create the invoices. I use to do the payroll. I use to build the google ads account. I use to do the monthly loom reviews. I use to take on the client calls. I use to take the website lives. I use to set up the SMTP. I use to provide the budget recommendation.

I'm accepting my new role and identity. I am operating more like a ceo than a executioner.

This is the closest I've ever felt to being a CEO. Because when you hear that word — CEO — you basically picture somebody who just sits around, thinks, and doesn't really do much. And that's kind of where I'm at right now.

Over the last six years building Symphony Advertising, I've been able to delegate most of the roles and responsibilities I used to carry myself. For context: we're at roughly $72K MRR, 8 employees, about a 37% profit margin. And all I really focus on now is creating content, sales, and helping the team with escalations.

The biggest unlock was promoting two account managers from within who now handle the client relationships and the teams underneath them. That didn't happen overnight. It took years to build a team that can more or less run on its own.

And now I'm at a point where I literally don't know what to do with my time.

I think that was the point. I didn't know that was the point while I was building toward it, but here I am. I can pull back. I don't have to go as hard. But it doesn't feel right. It honestly feels like a breakup — like, where is that thing I was talking to every day for six years? I don't see it anymore.

I don't want to say I feel lost, because I know the moves I'm making. The organic content push is the strongest it's ever been. I've launched company social media accounts, created a Spanish-only TikTok for our Spanish-speaking clients, and I'm still posting consistently on my personal channels. I'm YouTubing, doing personal day-in-the-life vlogs, writing on LinkedIn. The content engine is running.

So this might be one of those "take one step back to take three steps forward" moments. But it definitely feels weird. It definitely feels off.

Just sharing this in case anyone has been through it or has any pointers. Appreciate any thoughts.