u/carefulitsdelicate

Ye bringing Travis Scott out in Istanbul while we got vague statements reposted AI art, truck load of lies and a cancelled rollout 💔

This is the “creative director” sara behind the Ye India show rollout and she’s literally posting AI slop of herself explaining the “production process” to Ye 😭

How you gone organise a Ye concert and have the fans doing the promotion for you? Ya’ll couldn’t hire a national level marketing agency to make visual communication marketing for this concert? At least could have paid local concert pages since the inception of the concert to build hype like they did for trav, fans were literally making posters, edits, trailers, AI concepts, and hype videos for free because they genuinely believed this show was happening. Meanwhile Whitefox was reposting fan-made content instead of running a proper professional campaign for one of the biggest artists on the planet.

The marketing for this show had almost zero impact. This is Kanye fucking West the superstar of superstars. With the right rollout these tickets would have sold out in minutes. Look at the hype around Fred again man, people are already talking about him performing in India before anything is even official. That is what proper marketing does.This whole thing needed a far better marketing partner and a much stronger rollout from day one.

You have kids making accounts for the concert to create hype, begging for tickets. Ya’ll charge bonkers amounts of money for tickets just to have the little kids do the marketing, the promotion, and half the hype-building for you Some fans were 16 or 17 years old, borrowing money from their parents, saving for months, booking flights and hotels just for the chance to finally see their favourite artist live.

The concert got cancelled because of this and nothing else. I have spoken to everyone I know from people at District to resell agents and they have all said the same thing. The rollout and management behind this show were a mess from the beginning.
We can’t legally get them so what we can do is Unfollow Whitefox, and make sure to never ever go to any other events hosted by them again.

You’re telling me they organised full industry panels about the “Making of Kanye West India Tour,” booked convention venues, involved major event/media partners, started volunteer recruitment, and pushed all of this publicly, did all ts — just for the whole thing to vanish overnight?

maybe Ye’s team pulled out today — maybe not. But what’s confusing is that i literally saw this volunteer hiring post for the concert going up literally yesterday. Usually if an event is fully dead on-ground staffing and operations recruitment stop immediately. And this post is still live and pinned on their page.. So either things changed very suddenly behind the scenes, or the cancellation rumours are getting ahead of themselves. I already planned the whole trip around this concert // flights, hotel, everything. So this situation is actually stressing me out 🤧