Why targeting high search volume keywords is hurting your conversion rate
High search volume looks impressive in a keyword tool. It is also the fastest way to destroy your conversion rate.
When you target a broad keyword with 200,000 monthly searches you are putting your listing in front of buyers at every stage of intent — people researching, comparing, browsing, and occasionally buying. Amazon's algorithm watches how many of those visitors actually purchase. When most of them leave without buying, Amazon reads that as a relevance signal and ranks you lower over time.
Specific high-intent keywords with 5,000 monthly searches from buyers ready to purchase will consistently outperform broad terms with ten times the volume. The listing that converts at 20% on a specific keyword beats the listing converting at 2% on a broad one , in ranking and in revenue.
The sellers consistently on page one are almost never the ones targeting the most searched terms. They are targeting the most converting ones.