u/bringbackyouryouth

On rewatch I’m trying to separate “Don is drinking while working” from “Don actually screws something up because of drinking.” See, early on he’s basically always drinking (like everyone else) but he still lands accounts and pulls off pitches and decides to "steal a buisness" and . . .it all works out for him quite well. Even the totally smashed Life cereal pitch actually works out in the end, right?

So I’m wondering: what’s the first clear moment where alcohol directly leads to a bad business outcome for Don? Not just messy personal stuff, but something that actually hurts a client, a pitch, or the agency or himself? Is it later (Season 4+ when things start slipping), or is there an earlier example I’m forgetting?