AP x Swatch - We are not the target market.
With this sub-Reddit (and every other watch sub Reddit) absolutely swamped with hate posts about this collab I ended up just copying and pasting my 2 pence to all the hate.
We are not the intended market!!!!
Everyone expected this collab to be more AP than Swatch but that was never going to happen. It’s not aimed at watch lovers as primarily that is not Swatches market. This is aimed at people who want a “cool”, “fashionable” and colourful accessory that just happens to tell the time (let’s be honest everyone’s got a phone if all you want to go is tell the time). Watch lovers as a whole tend to be quite a conservative bunch so the AP element is just to add a bit of kudos and build hype from the Gen Z who know AP through various rap and sport stars.
That said like every watch purchase, buy and wear what you like.