Historic little towns of Eastern China, visited 7, here's what I actually thought
Eastern China has a surprising number of historic towns that still have their original architecture and traditional culture more or less intact. That said, I'll be upfront, most of them are pretty commercialized at this point, and finding somewhere genuinely off the beaten path in this part of the country is tough. But as a day trip or overnight from Shanghai, Nanjing, Suzhou, or Hangzhou, they're still worth it. Here's my take on each one.
Nanxun (near Hangzhou) Less pay-to-enter tourist traps than the others, which I appreciated. It was a major economic hub about a century ago so there are a lot of well-preserved garden estates and merchant mansions. Food and accommodation aren't cheap by local standards, expect around $10 USD for a meal. But the architecture genuinely impressed me, and we stumbled into a random teahouse that ended up being one of the highlights of the whole trip.
Tongli (near Suzhou) UNESCO World Heritage site, but honestly it wasn't my favorite. Nothing really stood out or stuck with me. The upside is it doesn't feel like a pure tourist set, a lot of actual residents still live there, so it has some real life to it, though that also means it's not exactly peaceful.
Zhouzhuang (near Shanghai) The town is crisscrossed by canals so you can take a little boat ride through it, which is a nice touch. We only went for a day and that felt like enough, it's compact and totally walkable. Architecturally it's probably my favorite of the bunch, really beautiful. The downside is every single restaurant and shop is selling the exact same stuff. Peak commercialization.
Wuzhen (near Shanghai) Did one night here and it was probably the best overall experience of the bunch. It doesn't feel as aggressively commercial as the others. What I liked is how it blends traditional and contemporary, there are cafes inside old buildings, live music on the streets, interesting little art boutiques. Not a ton of historical sites to tick off, but it's a great place to just wander around and decompress for a day or two.
Xitang (near Shanghai) Not really a traditional ancient town in the strict sense, it's more of a weekend getaway spot for younger crowds. Lots of boutique hotels, couples' experiences like dressing up in local costumes, boat rides at night, painting classes. And the nightlife is actually pretty lively, a lot of bars. More of a vibe than a history trip.
Luzhi (near Suzhou) More traditional architecture and history than most on this list. It's got an impressive network of rivers and old stone bridges running through it. The tradeoff is limited hotel and restaurant options, and the infrastructure is pretty basic. But slightly fewer tourists than the others, and there are some old temples worth checking out too.
Chengkan (near Huangshan) This one is my favorite by far. Not many ppl, not very commercialized, and the Anhui architectural style is completely different from the typical Jiangnan water town aesthetic, really distinctive. Every evening there's a lantern and fireworks show, and you can sit by the lotus pond with tea and just... exist for a while. The kind of place you go once and immediately start planning a return trip.
If you're passing through any of the major eastern cities and have a free day or night, I'd say it's worth picking one and just going. Just don't expect to escape the crowds entirely