Marketing agency owners: how do you prevent missed client follow‑ups when Gmail is the “CRM”?
Curious how other agency owners handle this in real life:
Client emails go quiet, approvals stall, and a few days later you realize a thread slipped, then you’re scrambling to catch up or smooth things over.
What’s your process that actually works long‑term?
• Do you use labels/folders?
• A shared inbox?
• CRM/helpdesk?
• A daily/weekly review system?
Questions:
- What’s your current workflow to make sure nothing gets missed?
- When do you consider a client thread “stale” (2 days, 5 days, 7+)?
- Any tools/processes you’d recommend that stick?
(If you have a specific Gmail workflow you swear by, I’d love to hear it.)
u/boima2011 — 12 hours ago