Setup advice for a niche product
Every summer I do the farmers market in my local area where I sell prints of my art, but I feel like it's missing something or maybe I'm doing something wrong;
I have synesthesia (which means there is a crosswire in my brain that allows me to see music as colors as movement) and I paint how songs look to me.
Because my art naturally requires a bit of explanation, I use hooks as people walk by such as "do you want to see what music LOOKS like?" And I try to have enough signage so that people get curious enough when they walk by (for example seeing the song titles/artists by the artwork). I feel like not knowing what I sell makes people uninterested, it's just abstract art, but once they know what it is there is high interest, but few sales.
For context, every print is one song. On the back I give a description of the different elements I see in the song and how it converts to the painting. As of right now I only sell one size because there hasn't been a large interest in other sizes.
I feel like my branding/curb appeal is missing something.
Here are my pain points:
- signage explaining what it is without being overwhelming with too many words
- I used baskets for the prints in the past, but didn't like that I could only show one orientation, so I switched to the hangers with the tabs this year, but I still have to put a wire across to wind proof so it feels like too many elements to set up.
- the sign in the back feels too bland
- the hanging wooden sign is nice but is too vague to explain what I do
- I don't love the magazine rack because it hides some of the image, and also it's harder to display all the song titles (which I think is important to display).
What advice/critiques/feedback/impressions do you have for my set up? If you know about synesthesia before, what do you think works well? If you didn't know about it and you saw this, what would help draw your attention? What can I do to leave a better impression of what I do in the half second that I have their attention?