The Taekwondo Business Model for Kids
My kid (four years old) started Taekwondo last year. I will get her into BJJ around six but it's been very interesting seeing how Taekwondo operates from a business perspective - at least in the USA.
The BJJ gyms I've trained at have had small kids programs but have been more focused on adults. From my understanding, there is potentially a lot more money in kids programs.
I've never seen this in BJJ gyms but wondering if any of you have:
- after school pick up programs - Many of the TKD gyms in my area seem to go to kids schools, pick them up, and then bring them to the dojo (dojang for the nerds) for a couple hours doing a mix of TKD and other activities. Essentially serving as a day care.
- Summer/holiday camps at the TKD facility. Christmas, spring, and summer break.
- Birthday parties at the TKD facility.
- bigger split in age ranges - I actually thought about starting my daughter in BJJ but the class is split from 4-7 years old. Most of the other kids were 6 or 7 which is a massive difference. For the TKD gym, they do 3-5, 6-8, 8-12, and 12+. The 3-5 year old classes are basically gymnastics based games with a bit of TKD specific techniques at the end.
I know TKD has a lot of issues with quality control but I don't really see why this type of kids program could not exist alongside a traditional adults and even a more serious teens program.