Anyone else think semantic clarity matters more now that analytics is getting more conversational?
One thing I keep coming back to: as analytics workflows become more conversational, metric definition quality matters even more.
If people are querying data through agents, chat layers, or looser self-serve workflows, the bottleneck shifts fast from “can we access the data?” to:
do we define the metric the same way
are dimensions consistent across teams
are time windows comparable
can people trust what comes back
Honestly, this is why I think a lot of analytics maturity is really about definition control, not just dashboards or SQL skill.
A conversational interface on top of messy semantics feels like a fast path to confident but wrong answers.
Are teams here investing more in semantic layers / metric governance now, or is this still mostly handled ad hoc?