Temu Barbenheimer
13 Reddit comments about Blake and Ryan’s attempts to create Barbenheimer 2.0:
“… Blake and Ryan are promoting this like it’s temu Barbenheimer… the afterparty was sponsored by Blake's booze company and her haircare line… it's all been a mess." Posted August 2024, one week after the opening of “It Ends with Us”.
"It’s bizarre and inappropriate. 'Wear your florals!' is something you say for a rom-com. They were so desperate for that Barbie-box-office-high that they treated a domestic violence story like a brunch invitation."
"It's quite clear that (Blake and Ryan) were trying to pull off a Barbieheimer-esque marketing move for It Ends With Us/Deadpool & Wolverine and it failed spectacularly."
"Blake wanted so badly to be seen as the 'producer-actress' powerhouse that Margot is, but she lacked the sincerity. She tried to copy the homework without doing the reading."
"They thought the public was gonna eat up 'It Ends with Deadpool' in the same way as Barbenheimer. Blake and Ryan are the definition of out-of-touch dummies if they thought we wouldn't see through it."
"Barbenheimer was a grassroots movement by film fans; this felt like a forced corporate mandate from Maximum Effort. You can’t manufacture 'cool' when the subject matter is domestic violence."
"No one can convince me Margot Robbie with Barbie and Scarjo having her directorial debut didn't break Blake's brain somehow."
"(Blake) was trying to co-opt a cultural moment she didn't earn. Margot Robbie produced a masterpiece that understood its audience; Blake produced a marketing campaign for her booze and hair care."
“…they were so focused on the 'power couple' branding and 'Barbenheimer 2.0' that they ignored every red flag about the tone-deafness of the campaign."
"Blake’s 'themed press tour wardrobe' was so blatantly trying to catch that Margot Robbie lightning in a bottle. Margot’s looks were meticulously researched history; Blake’s were just 'wear your florals' and buy my hair care products."
"Blake Lively could not have been Barbie... she probably would have made atrocious changes to wardrobe demanding her own 'twist' on outfits."
"The 'Barbenheimer' thing was two masters like Gerwig and Nolan. Ryan and Blake trying to claim that same energy for a Marvel sequel and a Colleen Hoover adaptation is peak Hollywood delusion."
"Blake wanted to be seen as the 'producer-actress' powerhouse like Margot, but you can't market a movie about domestic violence like it's a Mattel toy commercial."