u/anuragmaltichaurasia

Hi everyone,

I’m founder of a foodtech company, a tech platform focused on aggregating local tiffin services and making home-style meals more accessible. The idea is to organize a highly fragmented market where thousands of small home kitchens operate but lack discovery, demand aggregation and operational tools.

The vision is to create a strong alternative of Zomato with low average order value and shifting power dynamics towards the vendors

Current traction:

• ₹25L+ GMV generated in 2025
• 10000+ app downloads
• 30,000+ meals processed in 2025
• 8,000+ logged-in users 100% vendor retention
• Vendor onboarding automated model ready
• Launch city: Pune
• Initial demand generation + field sales + support operations ready to start
• Hiring second Field Sales Executive starting next week for vendor onboarding, I was the first

Current situation

I have been in discussions with an investor who initially proposed:

• ₹10L for ~2% equity
• A 3-month pilot phase to validate operations
• Commitment to help raise significantly larger capital later if the pilot works

However, during further calls and structuring discussions the proposal evolved into:

• 33% equity for a co-founder operational role(vesting terms to be defined)
• Pushing towards vesting my equities as well in total
• Plus the 2% investment equity

The investor is based in Chennai, while the pilot execution would be entirely in Pune, which I would be running locally.

I completely understand the value of an active partner, but I’m trying to evaluate whether this structure is typical or if I should explore alternative investors who prefer a more traditional early-stage investment structure.

What I’m looking for:

1. Perspective from founders or investors on whether this structure is reasonable at this stage.
2. Advice on structuring pilot-stage partnerships.
3. Potential angel investors interested in early-stage marketplaces / food-tech who might want to connect.

Execution is ready to begin immediately and I have currently lined up:

• Marketing agency
• Customer & vendor support
• Field sales for vendor onboarding

If anyone here has experience investing in or scaling local marketplace startups, I would genuinely value your insights.

Happy to share more over dm if someone is interested in discussing further.

Thanks!

Hi everyone,

I’m founder of a foodtech company, a tech platform focused on aggregating local tiffin services and making home-style meals more accessible. The idea is to organize a highly fragmented market where thousands of small home kitchens operate but lack discovery, demand aggregation and operational tools.

The vision is to create a strong alternative of Zomato with low average order value and shifting power dynamics towards the vendors

Current traction:

• ₹25L+ GMV generated in 2025
• 10000+ app downloads
• 30,000+ meals processed in 2025
• 8,000+ logged-in users 100% vendor retention
• Vendor onboarding automated model ready
• Launch city: Pune
• Initial demand generation + field sales + support operations ready to start
• Hiring second Field Sales Executive starting next week for vendor onboarding, I was the first

Current situation

I have been in discussions with an investor who initially proposed:

• ₹10L for ~2% equity
• A 3-month pilot phase to validate operations
• Commitment to help raise significantly larger capital later if the pilot works

However, during further calls and structuring discussions the proposal evolved into:

• 33% equity for a co-founder operational role(vesting terms to be defined)
• Pushing towards vesting my equities as well in total
• Plus the 2% investment equity

The investor is based in Chennai, while the pilot execution would be entirely in Pune, which I would be running locally.

I completely understand the value of an active partner, but I’m trying to evaluate whether this structure is typical or if I should explore alternative investors who prefer a more traditional early-stage investment structure.

What I’m looking for:

1. Perspective from founders or investors on whether this structure is reasonable at this stage.
2. Advice on structuring pilot-stage partnerships.
3. Potential angel investors interested in early-stage marketplaces / food-tech who might want to connect.

Execution is ready to begin immediately and I have currently lined up:

• Marketing agency
• Customer & vendor support
• Field sales for vendor onboarding

If anyone here has experience investing in or scaling local marketplace startups, I would genuinely value your insights.

Happy to share more over dm if someone is interested in discussing further.

Thanks!