I closed $14K in new business last month from one signal that costs me $0.004 to check
Not intent data. Not LinkedIn Sales Navigator. Not scraping job postings.
I check if a company is actively running paid ads right now. That's it.
If they're spending money on Meta, Google, or LinkedIn ads in the last 30 days, I already know three things about them before I ever pick up the phone:
- They have budget
- Someone internally is under pressure to hit growth numbers
- There's a decision-maker actively approving spend every week
I reach out referencing their actual ads. Not "I noticed your company might benefit from..." — I say "You're running about 40 creatives across Meta and Google right now, are you happy with your cost per lead on those?"
Reply rate went from 2% to 11%.
The companies that are spending money right now are the ones most likely to spend money with you. Everyone else is chasing companies that Googled a keyword once.
Happy to break down the exact workflow if anyone's interested.