Nike's tone deaf advertisement at Parkrun (non-authorised and unrelated to Parkrun)
Hi! I just read this story published by London Centric on Nike's tone deaf ads displayed during some Parkruns across London. It had no relation to Parkrun's organisation, but Nike took advantage of public events to do a horrible campaign. One of the signs said: "You didn't come all this way to walk in the park".
Here's what the Parkrun's Global Head of Communications said, quoted in the article:
>“People DO come for a walk in the park. And they come a VERY long way. And they are SO welcome. They come all this way for a walk in the park from perhaps never taking a step out of the front door.
“They come all this way for a walk in the park via a social prescription from their GP. They come all this way for a walk in the park perhaps battling a long term health condition. They come all this way for a walk in the park from some of the lowest socio-economic groups across the UK.”
Anyway, I just hope these horrible ads don't stop anyone from doing a Parkrun. Parkrun was the event that made me start running, and I'm on my way to run a marathon later this year thanks to it!!! It massively improves my quality of life, and it should be open to all people, regardless of their physical abilities. Nike did an awful job there, it baffles me just to imagine that there were actual meetings before approving this campaign.