How do you find companies with genuinely weak websites efficiently?
I’m running a website-building business and currently using Apollo to extract leads.
My targeting logic was simple:
→ smaller teams / growing companies = higher chance of outdated websites.
But the issue is… I still end up manually checking every single website because a surprising number of them already have really good sites.
So now the process looks like:
Export leads → open website one by one → judge design/UI/UX manually → decide if worth outreaching.
And honestly, it’s becoming insanely time-consuming.
I’m trying to figure out:
\- How do agencies/freelancers qualify bad website leads at scale?
\- Is there a smarter workflow for filtering companies with weak UX/web presence?
\- Any tools that can help automate this?
\- Or is manual review just part of the game?
Would genuinely appreciate advice from people doing cold outreach in web design/dev.