How do you get your first 10 conversations when your ICP is private clinic owners
I'm building a B2B SaaS for private clinics — physiotherapy, chiropractic, med spa. Pre-launch. Bootstrapped. Two founders.
The challenge is distribution.
Here's what I've tried:
Cold email — 500+ sends over 1 months. Zero replies. Just discovered my sending infrastructure was routing through a shared IP with 50% spam rate. Switching to Google Workspace now. Haven't had a clean send yet.
LinkedIn — 50 connection requests. Zero responses. Clinic owners aren't active there.
Reddit — posting genuine questions in clinic owner subreddits. This is working. Getting real responses. But it's slow and doesn't scale.
Facebook — haven't tried yet. Considering it since small clinic owners manage their own pages.
Here's what makes this ICP hard:
- Small business owners. 1-5 locations. Busy running their clinic daily.
- Not on LinkedIn.
- Personal emails hard to find — most clinics only list contact forms.
- Decision maker is also the practitioner — they're seeing patients all day.
- No industry conferences I can access from Montreal.
- US market. I'm in Canada.
What actually worked for you when your ICP was this hard to reach? Specifically looking for tactics that work at zero budget pre-PMF stage. We are ready to do things that don't scale so what ever it takes!