Hormozi & Robbins Video
Everyone’s saying Alex Hormozi took the Tony Robbins video down because of ego. I don’t think people realise what actually just happened.
The video wasn’t deleted. It was unlisted.
Which means the second people THOUGHT it disappeared, the internet did what the internet always does…
“Wait… what???”
Now everyone who never watched it suddenly wants to watch it.
Facebook posts. Reddit threads. YouTube reactions. Commentary clips. Debates. Speculation.
That’s distribution, and yet another genius marketing play by Hormozi.
Because humans are wired to chase:
👉 Restricted access
👉 Controversy
👉 Curiosity
👉 “Forbidden” information
The perceived removal of something often creates more demand than the content itself ever could. This is a masterclass in modern attention psychology.
The internet rewards tension more than perfection. And the audience is now doing the marketing for him.
Video access in the comments, but what do you think of the whole thing?