u/Weekly-Ad387

Been thinking about this a lot lately. There’s no shortage of hype around AI agents, but I’m more interested in what’s actually happening on the ground inside agencies right now.

Are teams using them for real workflow automation, or is it still mostly ChatGPT for copy drafts and the occasional Midjourney asset?
A few things I’m genuinely curious about:

Which departments have adopted agents most — strategy, creative, paid, ops?
Are these off-the-shelf tools or has anyone built custom workflows?
Has it actually reduced headcount pressure or just shifted what juniors do?
Any industries where clients are pushing back on AI use?

I’m coming from the social side of agencies and starting to map out how this fits into the way I want to work going forward. Would love to hear what’s actually being used vs. what’s just being talked about in leadership decks.

Curious how much agency folks are actually using AI agents day-to-day - what does it look like in practice?