We own a large West Auckland property and are currently weighing up sell vs keep options.
It’s a fairly unique property that would likely suit investors or extended-family buyers more than standard owner-occupiers. In this market, it’s hard to know whether the right buyer is out there or not.
We don’t have to sell, but it’s family-owned and some family members are getting on, so we’d like to properly assess the options.
The property has three income-producing dwellings on one site, is fully tenanted, and returning roughly 6% yield. Hard to know exact value in this market, but likely somewhere in the low $2m range.
We’re considering selling privately / off-market rather than listing publicly.
Main reasons:
- avoid tyre kickers
- avoid paying $40k–$70k commission
- minimise disruption for tenants
- test genuine buyer interest first
It feels like the right buyer may come through investor networks rather than public listing sites.
Rough plan:
- Put together a professional PDF info pack
- Use quality staged photos from when it was previously presented for Airbnb (clearly labelled pre-tenancy)
- Include rents, land size, layout, strengths, yield etc
- Quietly circulate it to relevant buyers / networks
I’m also considering approaching a few reputable local agents and saying:
>
That feels like a possible easy ~$20k for the right agent, but maybe I’m naïve.
Then run it as a quiet deadline process:
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Questions for anyone who has sold privately/off-market or bought this way:
- Is offering selected agents a 1% intro fee smart, or just headache material?
- Best places to reach serious buyers/investors privately in NZ?
- How do you create enough competition without going public?
- Any traps selling a tenanted property this way?
- At what point would you stop trying privately and go full public listing?
Interested in any views, especially real NZ experience. Happy for private messages from anyone who has done similar.