McDonald’s New Under $3 Menu is a Price Increase
So on April 21, McDonald’s is doing away with the Buy one Get one for $1 option that’s been running for some time now.
They highlighted that the two cheapest items at launch will be the McDouble at $2.50 and the Sausage McMuffin no egg for $1.50. Let’s start there.
I know all markets are different but I’ll use mine. Currently the Double Cheeseburger is $3.49 and BOGO for $1. That makes two double cheeseburgers $4.49.
Under the new pricing, two McDoubles (just a double cheeseburger with one less cheese slice) would now become $5. That’s an 11.39% price increase and you’re losing 2 cheese slices.
The sausage McMuffin no egg is $1.79. BOGO for $1 makes 2/$2.79. Under the new pricing structure it would be 2/$3. That’s a 7.5% price increase.
And by labeling them vaguely at “under $3” of course many greedy franchisees will be emboldened to just put them at $2.99 each. This would be an even more substantial price increase than the two “lowest” value items. And with the elimination of the BOGO for $1 part, even more profit margin increases.
Once again, McDonald’s is deceiving the public who are too lazy to do simple math. This is not a double down on value - it’s just another melt up of prices on the low end to deceive and trap their lower income and uneducated customers into paying more for the same “products” that were 1/2 this price or less 6 years ago.
Please, share with anyone that thinks these are good deals - because they’re not.
It’s just another McGrift.