How I added semantic scoring to internal links — and what changed
Been working on a programmatic SEO site and noticed all the related links were showing in alphabetical order by default. Felt wrong intuitively — why would the most relevant suggestion be determined by the alphabet?
Read about Google's Reasonable Surfer patent and the 2024 API leak — both suggest semantically relevant links pass more PageRank than random ones in the same position. So I replaced alphabetical ordering with a scoring system based on topical relevance between pages.
Too early to see if it moved anything in GSC. But genuinely curious whether this is worth thinking about or if I spent time on something that doesn't matter compared to content and backlinks.
Has anyone here tested internal link ordering changes and seen measurable results? Would really value input from people who've done this at scale.