
Thoughts on $NKE Nike?
| Criteria | What It Means | Nike Current Status | Good or Bad? | Quick Take |
|---|---|---|---|---|
| Top-Line Growth | Measures how fast revenue grows over time (CAGR). Shows if the business is expanding. | ~1%–4% 5Y Revenue CAGR. Growth has slowed in recent years. | ⚠️ Mixed | Still growing, but much slower than historical Nike levels. |
| Shareholder Yield | Shows if shares are being bought back or diluted over time. | Share count slowly declining (~1%–1.5% per year). | ✅ Good | Consistent buybacks support shareholders. |
| ROIC (Efficiency) | Measures how efficiently the company generates profit from capital. | ~11%–15% ROIC | ✅ Good | Strong capital efficiency despite slowdown. |
| Net Profit Margin | How much profit is kept from revenue. | ~4.8% | ⚠️ Weakening | Margins have compressed recently. |
| PEG Ratio | Valuation adjusted for growth (P/E vs growth). | ~1.3–1.7 | ⚠️ Fair / Slightly expensive | Price assumes recovery in growth. |
| FCF Yield | Free cash flow relative to market price. | ~1.6% | ❌ Weak | Low cash return at current valuation. |
| Interest Coverage | Ability to pay interest from operating profit. | ~13x | ✅ Strong | Very safe debt profile. |
| Credit Rating | Overall credit quality and default risk. | A / A2 level (investment grade) | ✅ Strong | Financially very stable company. |
| Dividend Payout Ratio | Portion of earnings/FCF paid as dividends. | Currently elevated (>100% earnings payout) | ⚠️ Weak | Earnings pressure makes payout less comfortable. |
| 5Y Dividend Growth Rate | Annual dividend growth over 5 years. | ~9%–11% CAGR | ✅ Strong | Reliable dividend growth history. |
| Consecutive Dividend Increases | Number of years dividend increased. | ~24 years | ✅ Excellent | Strong dividend culture. |
| 10Y Forecast Yield-on-Cost | Future dividend yield if growth continues. | ~3.7% current → ~8%+ in 10 years (est.) | ✅ Attractive | Strong long-term income potential. |
| Moat | Competitive advantage that protects profits. | Global brand, marketing power, athlete partnerships, scale | ✅ Wide moat | One of the strongest consumer brands globally. |
| Biggest Bear Case Risk | Main long-term risk to business. | Loss of brand relevance and market share to newer athletic brands | ❌ Real risk | Competition and cultural shift could pressure long-term growth. |