So, to set the stage, I'm building and have built and launched a discord bot that currently sits in 196 (At the time of this post) servers. However I have an express interest in growing it into a full-time job.
The purpose and intent of the bot is to develop a user-friendly (Emphasis on User Friendly), cohesive bot experience. I want to develop tools and features that empower communities to grow and thus far, I think I've accomplished this. I've personally used InfiniTea to grow multiple communities to over 1k members. However that's not without some push-back.
Some of the pros/functions that I've implemented are onboarding, welcome/goodbye, leveling & xp (With probably the coolest rank card editor), backups, automations, commands, moderation tools, to name a few. I've expressly built it with a web-panel to manage the bot, rather than using in-discord slash commands except where it makes sense.
Here is the part I'm unsure of, and would consider a "Con". It's deep, very very very deep with complexity and functionality. I've taken great effort & strides at simplifying everything down such that a caveman can configure and use it, yet I consistently hear people say "It's too much." In my case, I've not built this for "Small-time" discord servers and it's expressly built for larger communities or at least communities that want to get to that point.
All of that aside, I've only managed to hover around 200 installs for quite a while and I am failing to see how to grow it further. I can't make it a full-time job until I figure out how to price it fairly, while also getting people actually talking about/using it. It's a labor of love for the time being, but I genuinely want it to be profitable enough to quit my day-job, all the while making sure it's valuable to my users.
Is anyone a marketing genius or would be willing to have a conversation with me? To be more clear I've spent $200-$300 in top.gg ads but the conversion rate is absolutely horrendous so I stopped (17-20 installs per campaign.)