Is Amazon Influencer starting to shift toward more structured strategy or am I overthinking this?
I work around a lot of Amazon Influencer and affiliate programs on the brand side and I’ve been trying to sanity check something I keep running into.
For a while it felt like most of Amazon Influencer was pretty straightforward. Get accepted, post content or storefront links, and let volume do the work.
Lately though I’m seeing more of a divide.
Some creators are still operating that way, but the ones consistently performing seem to be much more intentional. Building out their storefront like a real catalog, focusing on specific product categories, and aligning content more closely with what people are already searching for.
It’s starting to feel less like a link distribution game and more like a structured content and conversion strategy.
Curious if this is something others in the program are noticing too or if it’s just a skew from the accounts I’m exposed to.
For people actively using Amazon Influencer, what’s been working better lately. Volume and breadth, or more focused and structured storefront strategy?