u/TinFoilCreaseRemover

I run a dog supplement brand with a monthly subscription & single purchase option. I have a £600/month budget initially, until I have some extra cashflow coming in. The aim is to reinvest 50% income back into ads.

with this limited budget my main concern is getting some customers initially, and not burning through my cash with 0 results.

I know Google has higher intent compared to facebook, is this a better option for running ads to get first traction? what would you recommend here?

also what kind of ad cost per sale would be typical? as the product is aimed as a subscription I am comfortable with higher customer acquisition cost

I'm also looking at tiktok live etc, but as I understand it, the main scalable lever here is paid ads.