71% of our inbound last month came from people who found us through ChatGPT. I don't know what to do with that.
B2B SaaS, about 40 employees. Pulled our attribution data last week and almost choked. 71% of qualified leads that booked a call said they found us through ChatGPT or Perplexity. Seventy one percent. Not Google. Not our blog.
I asked a few on calls and it was the same story. They asked the AI something specific about our category and we were in the answer. One guy literally said he asked Perplexity to compare us to two competitors and it picked us for his use case.
We didn't do anything intentional for this. No GEO strategy, no AI optimization, nothing. Just kept publishing content and apparently ChatGPT noticed. I think our comparison and alternatives pages are what's getting cited but honestly I'm guessing.
CEO wants to double down on whatever is causing this. I can't explain why it's working so I have no idea what to tell her.