u/ThanksFalse309

Hey everyone,

​I’m a Senior Creative with over 10 years experience and agencies creating ad creative. Think MadMen 😅. I’m moving into the freelance space with my own venture, and I’m trying to figure out where I can actually add the most value for local businesses.

​I see a lot of great NZ products, but I know the 'content treadmill' is a grind. I’m curious if you’re trying to scale, where is the biggest bottleneck? Hers a few I've thought of but I'd love to hear it straight from you all.

• ​The Big Idea: Do you have the product but struggle to find a strategic 'hook' for your ads that actually stops the scroll?
• ​Production Costs: Does it feel like high-end shoots are just too expensive to justify for every campaign?
• ​Ad Strategy: Are you throwing money at Meta/Google but not sure if the creative is actually working?
• ​The 'DIY' Wall: Are you doing it all yourself and just hit a wall where you need a more 'polished' look to compete?

​I’m not here to pitch, I’m genuinely trying to find out what the real-world problems are so I can build a service that solves them (maybe involving some AI-driven workflows to keep costs down).

​Would love to hear your frustrations. Cheers!