I’ve been thinking about joining the Navy Reserve but trying to get a realistic picture beyond the official info.
How does it actually fit around a civilian job?
Is it manageable long-term, or more of a constant juggling act?
I keep seeing frameworks, metrics, and best practices, but I’m trying to understand what actually makes a noticeable difference.
Not just theory, but real changes that improved customer satisfaction or retention.
If you’ve worked on CX initiatives, what had the biggest impact?
A few months ago we started noticing a small but consistent number of visitors coming from the Netherlands and Sweden. We hadn’t actively targeted those markets, so it was a bit unexpected. Most people were landing on our English pages, browsing for a while, then leaving without converting.
We decided to run a small experiment and translated a handful of pages into Dutch and Swedish and you know, mainly service descriptions, FAQs, and a couple of blog posts that already performed very well in English. Also with a helping hand of adverbum we rewrote a couple of blog posts that performed well in English
TBH, we expected just a few details to change. The idea was mostly to improve usability for international visitors. But maybe after about 2-3 months, we started seeing more organic growth and clicks from those regions. A few localized pages even ranked for search queries that didn’t exist in our English keyword strategy
The traffic quality significantly improved. Visitors spent more time on the site, and even the bounce rates dropped slightly, and inquiries from those countries became more frequent
It made me realize localization might play a bigger role in SEO than I originally thought and not just translating text, but making pages feel native to a specific audience
Has anyone else seen SEO benefits after localizing content rather than simply translating it?
what’s something that people did or accepted not that long ago that would now cause backlash?