My product went viral on X. It led to $800 in sales and 729 new users in a single day. I'm still in shock.
Today was a wild day.
Little bit of background, but I'm the founder of a little SaaS business (not super important). A couple days ago I released a new feature and created a product video demo'ing the new functionality. Posted it in various subreddits and needless to say, the video ended up being my top performing post of all time in terms of upvotes.
The post stays live for a day, i get a fair share of new subscriptions and traffic, but holy I was not expecting what came the next day (today).
Anyway, I go to sleep and wake up in the morning to probably $300+ in stripe notifications. Checked reddit, cuz I thought the post had just blown tf up (it hadn't). So then I check twitter and I do a double take because the first video I see on my feed is literally MY video. the video i posted on reddit, with like 150k views and climbing.
I keep scrolling on twitter, and there's another one! and another one! all showing off the video I had created for Reddit, probably collectively getting 600k+ views. It was unreal. Unfortunately, I don't really have a big presence on twitter, so none of them actually linked back to me or the site in any way except for one. So I had to leave a comment on each.
But, it paid off! Led to the stats you see above, which is my best day of sales to date!
Anyway, here's the stuff that actually matters which is what I (and hopefully you) can take away from this whole experience.
Prior to this, I thought reddit was really just a place to get initial users to your platform, but there's actually a pretty interesting growth loop that you can take advantage of which is: build a product feature, create a sick demo video for it, and then post about it on Reddit.
Twitter is actually FULL of users with large followings who search for top performing posts across a range of subreddits so that they can tweet about it themselves. This potentially viral exposure means that you, yourself don't reallyyy need a large social media following to promote your product. Others who are chasing impressions will do it for you, granted your reddit post performs well enough.
This is really just a cherry on top though. High performing reddit posts even without getting shilled on twitter yield massive results. To maximize the odds of a post doing well, you really just need to make sure that:
Your product/feature has some kind of visual hook. My product is an AI UI design tool, so it's inherently visual and I can easily show that in the videos I make, but all tools can be spun in a way to have a visual hook.
Post in the right subreddits at the RIGHT time. literally just look at the top posts for the past week, look at what time they posted, and their titles and try to mimic as much as possible.
Be genuine. Write a good story, talk about what problem you're solving, why you're solving it and how. Be friendly ask for feedback and be active in the comments.
And that's pretty much it! Sorry for the yapping, but if you got this far, props to you for having a good attention span! Hope this helps some of ya'll :)