My UK client ghosted after I built their entire PropTech platform. Now I have a high-end PropTech app and no idea how to sell it from Pakistan.
Hey everyone,
I’m currently sitting in my office in Pakistan, staring at a production-ready platform that I poured my soul into for the last 6 months, and feeling… weird.
I was hired as a freelance dev to build a massive property marketing portal for a UK-based client. It’s basically an end-to-end "Uber" for real estate services. We’re talking automated booking for professional photography, floor plans, EPCs, and those fancy 3D virtual tours.
The build went great. The tech is solid. But when it came to the final milestones and the handoff, the client decided to play games with the payment and eventually just ghosted me.
Since they never paid the final bill and we never signed over the IP, I still own the entire platform. Every line of code, the database architecture, the dispatch logic, everything. It’s a "business-in-a-box" ready to go live tomorrow.
Here is where I need your marketing brains. I’m based in Pakistan, and honestly, the real estate market here just isn't there yet. People still sell houses with a few blurry WhatsApp photos; they aren't exactly lining up for 3D virtual tours and automated EPC dispatching.
This product is built for the UK (or US/EU) market. It’s meant for a place where property marketing is a high-stakes, professional game.
My Dilemma: I have this enterprise-grade engine sitting on my server, but I’m an ocean away from the people who actually need it.
- How do I market a UK-centric B2B product when I’m not physically there?
- Do I try to find a "face" for the company in the West?
- Should I pivot and try to white-label this to agencies?
- Or is cold-outreach from an international dev a death sentence for trust?
I’ve got the technical side handled—I just don't know how to bridge the gap between "Stiffed Freelancer" and "PropTech Founder."
Would love some honest, no bs advice on how you’d play this hand.
TL;DR: Built a high-end property marketing portal for a UK client who didn't pay. I kept the code. I'm in Pakistan where the market for this doesn't exist. How do I sell this to the West without being ghosted again?
P.S: I am not sure if this is the right subreddit to post but am crossposting to get as much advice as possibe