Most of us have stood in the grocery aisle staring at a label that says "organic," "natural," or "pesticide-free" — and had absolutely no idea whether to believe it. I did too. That frustration is what led me to build FreshScan.
What FreshScan does:
FreshScan is a mobile app that lets you scan a brand or farm label on fresh produce and meat and instantly see a quality rating based on actual farming conditions — pesticide use, antibiotic practices, sourcing transparency, and production standards. Think of it like Yuka, but instead of packaged goods and cosmetics, it focuses on the fresh stuff: the chicken breast, the strawberries, the ground beef that has no barcode to scan and no ingredient list to read.
The core insight is simple: people are already skeptical of food labels. In 11 customer discovery interviews I ran this spring, nearly every single person said they don't fully trust what's on the packaging — but they keep buying it anyway because they have no better tool. FreshScan is that better tool.
What the MVP does right now:
- Scan a label or brand name on produce/meat
- Get a rating based on a database of farming and production data
- See plain-language explanations of what the rating means (no jargon)
- Flag items that carry certifications that may be misleading vs. ones that are independently verified
What I want feedback on:
- Is the concept immediately clear when you land on the app?
- Would you trust a third-party rating service like this? What would make you trust it more?
- Is there a feature you'd need before you'd actually use this in a grocery store?
- The biggest adoption barrier from my research was credibility — does anything in the MVP address that well or poorly?
I recorded a short devlog video walking through the full MVP if you want to see it in action before sharing thoughts. Drop a comment or DM me — all feedback welcome, including the harsh kind.
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