
Meta Is Adding “Incognito Chat” for AI
Meta is rolling out Incognito Chat for Meta AI on WhatsApp and the Meta AI app.
The pitch is simple: you can ask AI private questions without Meta being able to read the conversation.
Meta says these chats are processed in a secure environment, aren’t saved, and disappear by default.
This is clearly aimed at people who use AI for more personal stuff, like health questions, money problems, career advice, or anything they don’t want tied to their account forever.
Meta also says it’s bringing a private “Sidechat” feature later, where Meta AI can help inside a WhatsApp conversation without interrupting the main chat.
So basically, Meta is trying to make AI feel less like a public chatbot and more like a private assistant you can actually trust with sensitive questions.
Source: https://about.fb.com/news/2026/05/incognito-chat-whatsapp-meta-ai/