u/Subject_Fee_2071

Picked this book up from a local fair yesterday for cheap

Nir Eyal breaks down exactly why apps like Instagram and YouTube are so insanely addictive.

• Trigger - Reel sent by friend via whatsapp
• Action - Click the link
• Variable Reward - 10 sec gym motivation
• Investment - Forward it to another friend

That's it. That's the whole trap.

But the part that got me? I always told myself I was watching Reels for motivation. Hustle content, productivity tips, "rise and grind" videos. Felt like I was doing something useful.

The book basically called me out without knowing me. It's still variable reward. It's still dopamine. The content theme doesn't matter, your brain is still gambling on the next swipe. "Motivation scrolling" is just addiction wearing a self-improvement costume.

If you catch yourself 'motivation scrolling', close the app. You already have the motivation. You're just using the search for more as an excuse to stay.

Picked this book up from a local fair yesterday for cheap

Nir Eyal breaks down exactly why apps like Instagram and YouTube are so insanely addictive.

• Trigger - Reel sent by friend via whatsapp
• Action - Click the link
• Variable Reward - 10 sec gym motivation
• Investment - Forward it to another friend

That's it. That's the whole trap.

But the part that got me? I always told myself I was watching Reels for motivation. Hustle content, productivity tips, "rise and grind" videos. Felt like I was doing something useful.

The book basically called me out without knowing me. It's still variable reward. It's still dopamine. The content theme doesn't matter, your brain is still gambling on the next swipe. "Motivation scrolling" is just addiction wearing a self-improvement costume.

If you catch yourself 'motivation scrolling', close the app. You already have the motivation. You're just using the search for more as an excuse to stay.