








John’s visit to Mount Rushmore National Memorial, May 1999.
On May 12, 1999, John visited Mount Rushmore National Memorial to pose for a USA Weekend cover story on “Making America Better”. Photographs taken by Brian Smale.
Rosemarie Terenzio: “He went to Mount Rushmore to promote 250 Ways to Make America Better, the first in a series of George books. He thought it would be really cool to go to the top and rappel off, but they said it was against park rules. I still have the message pad from his office calls, where a Parks and Recreation woman called to say, "No rappelling." He was bummed.”
**Mike Pflaum (National Park Service ranger): “**He was a very nice guy, pleasant and unassuming. He arrived that morning, got out of his car, and said, ‘Hi, I’m John.’ We conversed just as I would with any other person. I spent five or six hours with him that day. You don’t get to know anyone extremely well in that time, but you do get a snapshot.
One poignant moment came inside the monument restaurant, where several granite columns along the walls bear the photos and biographies of the nation’s presidents. He walked up to the column with his father’s picture and spent several minutes looking at the photo and reading a brief biography.
Originally, photo editors wanted Kennedy to rappel off the top of the monument and hover in front of the faces. We, being the National Park Service, did not allow that, but we did get some shots up close to the monument. At the time, I was the chief park ranger at Mount Rushmore National Memorial. That was an instant ‘no’ from the park superintendent. It is simply illegal activity and would not have been a good fit for that park. There was the visual concern, the unlikely but potential damage to the sculpture, and the unlikely but potential risk to people. Who is allowed to do that? The maintenance crew.
What did I think? I thought there was no way this was going to happen.
He had questions about Mount Rushmore. He talked a little about geography in the West, and he wanted to know about Native Americans, their population, and where they lived. I asked questions about his life in New York, nothing personal, and he did not speak about anything personal either.”
Pam Smith: “I spoke to the park superintendent about John rappelling. They turned us down because it had never been done before, but they said he could walk on top of the presidents' heads. We had to be off the heads by 7:30 a.m. so we wouldn’t interfere with tourists.
Photographer Brian Smale, two park rangers, a photo assistant, and I met the day before the shoot to scout sites. It was chilly, with a gray sky and flecks of snow. The cover was for a June issue, and I was concerned it would look like winter. On the day of the photo shoot, John was almost ready to meet me at 4:30 a.m. He came running out to the hotel lobby a little flustered because he didn’t have all of his climbing gear. John said his wife had packed his suitcase more for a business trip than an outdoor hiking trip, and he was laughing about it.
John and I drove to Mount Rushmore together. It was his first visit, so I was playing tour guide. I was surprised that he didn’t have an entourage with him. He said he tried to be as normal as possible.
John said he had second thoughts when he had to deal with the hardship of traveling to South Dakota the night before. But he was glad he made the trip and was looking forward to seeing the monument. I was lucky enough to be there when he got his first glimpse.
It was really early, but the morning light was hitting the presidents’ heads, making them golden yellow. It was breathtaking, and John was awestruck. I remember him saying, “There’s George.”
As editor of George magazine, he was full of questions: How big are they? When was the monument constructed? How did they sculpt it? The park rangers told him nearly the entire history.
We were in for a gorgeous day, with blue sky and sunshine. We hiked straight up for 30 minutes. The lead ranger said we made great time. Everyone was in shape and didn’t have any difficulty, especially John.”