u/Spare_Writer2943

hey guys so im just starting out doing cold email for a lending company (we do business loans / working capital) and ngl im kinda lost lol. ive read alot but would love some actual advice from ppl whove done this for real.

few things im stuck on:

• how do u write a subject line that doesnt look like spam or a scam.. lending already has a sketchy rep in the inbox
• whats working for u as an opener? personalization or just straight to the value prop
• how short is too short.. i keep seeing "3 sentences max" but idk if that works for this niche
• any tips for deliverability?? heard horror stories abt finance emails getting flagged
• follow ups, how many before u give up