People still actively seek answers to their problems on YouTube like "How to use Agentforce to segregate your customer data" and the video of the person solving that problem builds trust faster than any other LinkedIn or Instagram post.
In 2026, if you're not using YouTube and posting educational content, you're missing a chance on building trust in the most authentic way.
It takes a lot of effort to write for another person's personal account. It is not just a content piece but a representation of an opinion of a leader standing at a stake of closing a deal. But it requires utmost support from the person you're writing for. Today, people are just instructing to "just post on my LinkedIn" and expect remarkable results. But they don't give enough time to ghostwriters to understand their thinking, vocablury patterns and visions.
So, before diving all in personal branding, it's important for leaders to provide proper swimming gears to the ghostwriters.
I've been working on personal branding consistently for leadership roles on LinkedIn. There are some hits and lows, but no renowned recognition. Does it take a year or two? Or a few months? How do I decide the timeline of building a personal brand?